This is an advertisement for axe, directed to men. It says 'the axe effect' and shows a girl doing the 'call me' sign with her hand, I would assume to a men wearing axe. The direct message in this is to buy the product because it makes you smell good. Axe is well known for that. The message is also that there will be girls asking the man who uses this a lot. The indirect message is that all the consumer has to do to get the girls to like him is use axe, and it will be that easy.
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